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Chops Consulting Business Strategists
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Chops Consulting Business Strategists

The team behind your operations

Established law firms, real estate firms, and other professional services businesses tend to reach a point where the way they have always worked stops working. If your business has outgrown your technical stack, marketing strategy, or operations, and you don’t have time to fix it, that’s where Chops comes in. We have built a team to support leaders ready to invest in what comes next.

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Operations consultants to help – when the way you have always worked stops working

Most of our clients come to us with one of three problems. Operations that have not kept up with how the business has grown. Technology that costs more in workarounds than the next system would cost to buy. Marketing that brings in the wrong clients or not enough of the right ones.

Sometimes it shows up as inefficiency. Processes that used to take ten minutes now take an hour because nothing has been automated. Sometimes it shows up at the front of the business. Leads come in but the firm cannot move on them fast enough, and they go elsewhere. Sometimes the firm is performing well but no one can say for sure, because there are no KPIs tracked and no dashboard to read.

And sometimes the business is running well, but the team is at full capacity. The strategic work, the project the partners have been talking about for six months, the new service line that should have launched last year, none of it can move because there is no one with the time to move it.

Whatever the entry point, the work is the same. We find what is no longer working and we fix it. That is the operations consulting work Chops does best.

I NEED HELP!

Business Consulting Across Industries

We have a diverse team with a wide range of professional backgrounds – including government administration, law firm management, manufacturing and logistics, healthcare operations, finance, education, and commercial real estate. Although we work with businesses across all sectors Canada-wide, here are a few notable sectors in which we specialize.

legal

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trades

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health & wellness

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finance

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real estate

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meet the team

Our “Special Sauce” is Reflected in Our Core Values

Proactive Efficiency

We dive deep into your business, goals, and roadblocks so we can create systems that not only solve your current problems, but serve your future needs as well.

Innovative Solutions

One size does not fit all; we think outside the box to offer you a customized approach and tailored solutions to meet your unique needs. We provide high-level strategy and implementation.

Simplify & Streamline

Improving your business doesn’t mean adding more tech – it means using what you’ve got to maximize effectiveness and eliminate bottlenecks in your workflow.

End-to-end Customer Experience

We prioritize clear and consistent communication and support our clients at every stage. You’ll have our support long after your project is complete.

We Get Sh!t Done

We deliver tangible results, with a relentless dedication to achieving concrete and impactful outcomes for our clients.

Awards & Accomplishments

Langley Chamber of Commerce Business Excellence Awards 2023

Langley Chamber of Commerce Business Excellence Awards Finalist 2023

Canadian Choice Award Winner 2024

CCA Winner 2024
Best Business Consultants in Langley

Langley Chamber of Commerce Business Excellence Awards Winner 2024 - Entrepreneurial Excellence

Langley Chamber of Commerce Business Excellence Awards Winner 2024 – Entrepreneurial Excellence

CCA Winner 2025
Best Marketing Agency in Langley

Langley chamber of commerce business excellence awards logo

Langley Chamber of Commerce Business Excellence Awards Finalist 2025

Meet the Team

Celene Hoag

Founder & CEO

Celene brings a unique blend of big-picture thinking and attention to detail to enhance efficiency and profitability for small and medium-sized businesses. With her background managing and scaling businesses, there’s nothing she can’t do.

about Celene

Jennifer Sangster

Senior operations specialist

Whether it’s reducing costs, assessing trade and regulatory risks, or finding creative ways to scale, Jennifer enthusiastically tackles complex business challenges of the kind most would run screaming from.

about Jennifer

Jacqui Murtough

CLIENT PROJECTS MANAGER

Jacqui’s made it her career’s mission to keep big bosses on target and in check, tackling their tech and operations obstacles with a smile on her face. She’s our OG “getting sh*t done” employee.

about Jacqui

Cecelia Fraser

Marketing Specialist

Cecelia is a social media strategist with a creative streak a mile wide. Backed by a diverse background in retail, beauty, and business, she’s spent the last three years helping small and medium-sized brands build thriving online communities. Known for turning vague ideas into standout content, Cecelia brings clarity, strategy, and heart to every brand she works with.

about Cecelia

Our Commitments

We believe that inclusive collaboration makes our work and our communities stronger and are dedicated to meaningful action in support of equity and justice, which is why we are committed to fostering a diverse, inclusive, and equitable environment. It’s important to us that all individuals feel seen, heard, and respected.

We respectfully acknowledge that our main office is located on the traditional, ancestral, and unceded territory of the Kwantlen, Katzie, Semiahmoo, and Matsqui First Nations. As a company that operates virtually across Canada, we also recognize the diverse Indigenous Nations whose lands we work and connect from.

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woman in business leaning on a white desk

Celene Hoag

CEO & Founder

Known for being able to jump into pretty much anything and make it better, Celene’s special sauce is her ability to keep the “big picture” front of mind, while digging into the nitty gritty details of any project.

With a background in Commercial Real Estate Appraisal, Finance & Economics, plus 5 years running a digital marketing agency while consulting with other owners, she’s kinda seen it all! 

After graduating from the Sauder School of Business and becoming a mom, Celene decided to ditch the corporate world in favour of helping small and medium-sized businesses become more efficient and profitable. 

When not wrestling back-end logistics into submission, you’ll find her growing beets and blueberries in her massive veggie garden, or chasing her little humans down forest trails.

Celene acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Katzie, Kwantlen, Matsqui, and Semiahmoo First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Jacqui Murtough

Client Projects Manager

To say that Jacqui can make anything happen is an understatement. She can solve pretty much any problem. Tech troubles? Consider them toast. Complicated workflows and process development? Just another Monday morning warm-up.

With a background that spans the College of Physicians and Surgeons of BC, the Vancouver 2010 Olympics, BC Recreation and Parks Association and even Chorus Entertainment, 

Jacqui has made it her career’s mission to keep big bosses on target, and tell them what they need to hear – even when they won’t like what she has to say (she’ll tell it to you straight). 

Jacqui has a way of “gettin’ ‘er done,” all while keeping everyone on track, on time, and smiling in the process. 

Also on the Board of Directors for the Fraser Valley Wind Ensemble, Jacqui loves music, plants, dogs, and especially her niece.

Jacqui acknowledges that she operates from the traditional lands of the Blackfoot Confederacy, specifically the Siksika, Piikani, Kainai, and Tsuut’ina First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Jennifer Sangster

Senior Operations Specialist

Before joining Chops, Jennifer spent 25 years providing impactful operations and supply chain expertise to businesses of all sizes—from startups to corporate giants. She holds a Supply Chain Management certification, along with specialized training in Sales & Operations Planning, Project Management, and Business Analysis.

Whether it’s reducing costs, assessing trade and regulatory risks, or finding creative ways to scale, Jennifer enthusiastically tackles complex business challenges of the kind most would run screaming from.

Outside of Chops, she’s often found relaxing with her family, exploring trails, paddleboarding, or diving into passion projects like VIMFF, YMCA youth programs, and supporting fellow Indigenous entrepreneurs through shared mentorship.

Jennifer acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Katzie and Kwantlen First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Cecelia Fraser

Marketing Specialist

Meet Cecelia Fraser – social media marketer, certified nerd, and creative problem solver with a green thumb and a soft spot for Jurassic Park. With a background that spans retail management, nursery work, and professional makeup artistry, she brings a wildly versatile perspective to her digital marketing practice.

Cecelia has spent the last three years helping small and medium-sized businesses grow their online presence with style and strategy. She has a passion for turning “I don’t know, something like this?” into fully formed strategies that actually move the needle. Whether she’s fine-tuning a brand’s voice, designing a scroll-stopping content plan, or jumping in to build something from the ground up, her clients know her as the person who takes half-formed ideas and turns them into polished, high-performing results.

What sets her apart? A blend of creativity and strategy, mixed with a deep care for the people behind the business. She’s in her element when she’s working closely with clients to bring their vision to life – not just managing their socials, but helping them feel seen and supported every step of the way.

When she’s not creating content or mapping out a campaign, you’ll probably find her reading something epic, tending to her balcony garden, or nerding out over dinosaurs.

Cecilia acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Katzie, Kwantlen, and Semiahmoo First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

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  • About
    • Celene Hoag
  • Services
    • Business Coaching
      • Business Rebuild
    • Marketing
      • Digital Marketing Services
      • Website Design Services
      • SEO Services
    • Operations Consulting
    • Technology Consulting
  • Industries
    • Finance
    • Health & Wellness
    • Law Firms
    • Real Estate
    • Supply Chain & Inventory Management
    • F&B and CPG Manufacturing
    • Trades
  • Resources
    • Webinar: Recession Proof Your Business
    • Blog
    • Downloads
    • Portfolio
  • Contact
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