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Chops Consulting

Your Expert Ops Team

With our operational genius and business consulting on your side, you can focus on what you do best—growing your business. We are here to support you every step of the way and help you achieve your goals. Let us take care of the operational details so that you can focus on the big picture.

four women standing or sitting looking professional

Whatever is holding your business back, we’ll fix it.

What really gets us going is taking messy, outdated, or broken business operations and turning them into well-oiled systems.

Even if you’re doing well (because hey, you’re a rockstar at what you do), you may realize that some of your technology could use an upgrade, or find you’re outgrowing your existing setup. Those wasted minutes from inefficient processes and lack of automations can really add up.

Maybe you’re losing leads and potential clients are falling through the cracks because what worked in the past can’t keep up with your current volume. Or hey, things are going pretty good… Only you don’t really know for sure because you don’t track any KPIs or have a dashboard that reliably shows the health of your business.

Heck, maybe your company is a well-oiled machine, but yet despite that you never seem able to get around to doing  X, Y, Z because your team is at capacity. Whatever is holding your business back, our operations consulting firm can help.

I NEED HELP!

Business Consulting Across Industries

We have a diverse team with a wide range of professional backgrounds – including government administration, law firm management, manufacturing and logistics, healthcare operations, finance, education, and commercial real estate. Although we work with businesses across all sectors Canada-wide, here are a few notable sectors in which we specialize.

legal

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trades

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health & wellness

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finance

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real estate

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meet the team

Our “Special Sauce” is Reflected in Our Core Values

Proactive Efficiency

We dive deep into your business, goals, and roadblocks so we can create systems that not only solve your current problems, but serve your future needs as well.

Innovative Solutions

One size does not fit all; we think outside the box to offer you a customized approach and tailored solutions to meet your unique needs. We provide high-level strategy and implementation.

Simplify & Streamline

Improving your business doesn’t mean adding more tech – it means using what you’ve got to maximize effectiveness and eliminate bottlenecks in your workflow.

End-to-end Customer Experience

We prioritize clear and consistent communication and support our clients at every stage. You’ll have our support long after your project is complete.

We Get Sh!t Done

We deliver tangible results, with a relentless dedication to achieving concrete and impactful outcomes for our clients.

Awards & Accomplishments

Langley Chamber of Commerce Business Excellence Awards 2023

Langley Chamber of Commerce Business Excellence Awards Finalist 2023

Canadian Choice Award Winner 2024

Canadian Choice Awards Winner 2024

Langley Chamber of Commerce Business Excellence Awards Winner 2024 – Entrepreneurial Excellence

CCA Winner 2024
Best Marketing Agency in Langley

Meet the Team

Celene Hoag

Founder & CEO

Celene brings a unique blend of big-picture thinking and attention to detail to enhance efficiency and profitability for small and medium-sized businesses. With her background managing and scaling businesses, there’s nothing she can’t do.

about Celene

Melodie Dewsbury

marketing Manager

Melodie transforms businesses’ online presence with creative flair. A former educator turned digital marketing expert, she’s helped hundreds of entrepreneurs shine online since 2019.

about Melodie

Jacqui Murtough

CLIENT PROJECTS MANAGER

Jacqui’s made it her career’s mission to keep big bosses on target and in check, tackling their tech and operations obstacles with a smile on her face. She’s our OG “getting sh*t done” employee.

about Jacqui

Halynn Bains

marketing specialist

With a background ranging from legal operations to veterinary management, Halynn is prepared to tackle any challenge that comes her way. Whether it be tech conversions or marketing strategy, she’s always eager to dive in and take charge.

about Halynn

Nicki Verheul

Legal operations specialist

Nicki brings a unique blend of over 15 years of legal and 8 years of marketing experience to Chops Consulting. A true go-getter, there isn’t anything she isn’t willing to learn or tackle to help her clients boost their operations and/or online presence.

about Nicki

Jennifer Sangster

Senior operations specialist

Whether it’s reducing costs, assessing trade and regulatory risks, or finding creative ways to scale, Jennifer enthusiastically tackles complex business challenges of the kind most would run screaming from.

about Jennifer

Cecelia Fraser

Marketing Specialist

Cecelia is a social media strategist with a creative streak a mile wide. Backed by a diverse background in retail, beauty, and business, she’s spent the last three years helping small and medium-sized brands build thriving online communities. Known for turning vague ideas into standout content, Cecelia brings clarity, strategy, and heart to every brand she works with.

about Cecelia

Ready to get started?

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woman in business leaning on a white desk

Celene Hoag

CEO & Founder

Known for being able to jump into pretty much anything and make it better, Celene’s special sauce is her ability to keep the “big picture” front of mind, while digging into the nitty gritty details of any project.

With a background in Commercial Real Estate Appraisal, Finance & Economics, plus 5 years running a digital marketing agency while consulting with other owners, she’s kinda seen it all! 

After graduating from the Sauder School of Business and becoming a mom, Celene decided to ditch the corporate world in favour of helping small and medium-sized businesses become more efficient and profitable. 

When not wrestling back-end logistics into submission, you’ll find her growing beets and blueberries in her massive veggie garden, or chasing her little humans down forest trails.

Celene acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Katzie, Kwantlen, Matsqui, and Semiahmoo First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

woman sitting at wood table in front of flowers holding a cup

Melodie Dewsbury

Marketing Manager

Meet Melodie, digital marketing maven and self-proclaimed nerd of many things. This includes copywriting, graphic design, photography, strategy, and sales. She’s really in her element, though, when she gets to be creative. 

Plot twist: Before she pivoted into marketing, Melodie was an elementary school teacher. Armed with a few degrees (including her Masters of Education), she spent years not only moulding young minds but teaching and assisting her colleagues in classroom technology.

Fast forward to today, and Melodie’s helped hundreds of business owners build rock-solid foundations and boost their online identities. Off-duty, you’ll find her paddle boarding, crafting, woodworking, or managing her dog’s Instagram fame.

Melodie acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Leq’á:mel, Semá:th, Kwantlen, Sq’éwlets, Máthexwi, and Katzie First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Jacqui Murtough

Client Projects Manager

To say that Jacqui can make anything happen is an understatement. She can solve pretty much any problem. Tech troubles? Consider them toast. Complicated workflows and process development? Just another Monday morning warm-up.

With a background that spans the College of Physicians and Surgeons of BC, the Vancouver 2010 Olympics, BC Recreation and Parks Association and even Chorus Entertainment, 

Jacqui has made it her career’s mission to keep big bosses on target, and tell them what they need to hear – even when they won’t like what she has to say (she’ll tell it to you straight). 

Jacqui has a way of “gettin’ ‘er done,” all while keeping everyone on track, on time, and smiling in the process. 

Also on the Board of Directors for the Fraser Valley Wind Ensemble, Jacqui loves music, plants, dogs, and especially her niece.

Jacqui acknowledges that she operates from the traditional lands of the Blackfoot Confederacy, specifically the Siksika, Piikani, Kainai, and Tsuut’ina First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Halynn Bains

Marketing Specialist

Before joining Chops, Halynn honed her skills as an office manager for a boutique law firm and managed the front end of a bustling veterinary practice. She holds a certificate as a legal assistant and studied marketing at BCIT.

Whether it’s developing innovative marketing strategies or enhancing your online presence, she is always ready to dive in and help solve any of your marketing challenges. 

Outside of work, Halynn enjoys spending time with her husband and rambunctious toddler. She is also a mom to two rescue dogs. In her downtime, she loves reading autobiographies and listening to true-crime podcasts.

Halynn acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Katzie, Kwantlen, Matsqui, and Semiahmoo First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Nicki Verheul

Legal Operations Specialist

Nicki brings over 15 years of legal know-how to Chops, from her days navigating solo law offices to managing big-league Bay Street firms. She helped one firm triple in size by revamping its operations and tech. Talk about efficiency!

Her legal expertise includes securities class action litigation, corporate law, wills and estates, and Aboriginal law, with experience in courts all the way up to the Supreme Court of Canada. 

Since 2016, Nicki has blended her legal background with a love for web design and SEO and has created many sleek and efficient websites for small businesses and law firms, boosting their overall online presence. 

When she’s not working her magic at Chops, you can find her relaxing with family at the cottage, hiking, snowmobiling, or jet-setting around the world (she’s visited over 20 countries across 6 continents!).

Nikki acknowledges that she operates from the traditional lands of the Petun, Anishinaabeg, Haudenosaunee, Attiwonderonk, and Mississaugas of the Credit First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Jennifer Sangster

Senior Operations Specialist

Before joining Chops, Jennifer spent 25 years providing impactful operations and supply chain expertise to businesses of all sizes—from startups to corporate giants. She holds a Supply Chain Management certification, along with specialized training in Sales & Operations Planning, Project Management, and Business Analysis.

Whether it’s reducing costs, assessing trade and regulatory risks, or finding creative ways to scale, Jennifer enthusiastically tackles complex business challenges of the kind most would run screaming from.

Outside of Chops, she’s often found relaxing with her family, exploring trails, paddleboarding, or diving into passion projects like VIMFF, YMCA youth programs, and supporting fellow Indigenous entrepreneurs through shared mentorship.

Jennifer acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Katzie and Kwantlen First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

Cecelia Fraser

Marketing Specialist

Meet Cecelia Fraser – social media marketer, certified nerd, and creative problem solver with a green thumb and a soft spot for Jurassic Park. With a background that spans retail management, nursery work, and professional makeup artistry, she brings a wildly versatile perspective to her digital marketing practice.

Cecelia has spent the last three years helping small and medium-sized businesses grow their online presence with style and strategy. She has a passion for turning “I don’t know, something like this?” into fully formed strategies that actually move the needle. Whether she’s fine-tuning a brand’s voice, designing a scroll-stopping content plan, or jumping in to build something from the ground up, her clients know her as the person who takes half-formed ideas and turns them into polished, high-performing results.

What sets her apart? A blend of creativity and strategy, mixed with a deep care for the people behind the business. She’s in her element when she’s working closely with clients to bring their vision to life – not just managing their socials, but helping them feel seen and supported every step of the way.

When she’s not creating content or mapping out a campaign, you’ll probably find her reading something epic, tending to her balcony garden, or nerding out over dinosaurs.

Cecilia acknowledges that she operates from the traditional lands of the Coast Salish Peoples, specifically the Katzie, Kwantlen, and Semiahmoo First Nations. We recognize and respect their cultural heritage, beliefs and relationship to the land.

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